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-The
#1 Italian-style Espresso in U. S. Updates Decaf Can -
MIAMI
- July 2003 - Rowland Coffee Roasters, Inc. - the largest
espresso company in the United States - is introducing its
newly designed Medaglia D'Oro Decaffeinated Can to their retail
customers.
Starting
with a distinctive Green Lid that coordinates with the package,
the lid color helps consumers instantly identify the decaf
variety. The new Green Color of the can further distinguishes
decaf from the regular Medaglia D'Oro roast, as consumers
always recognize green as decaf.
The
new can design also quickly brings to consumers' attention
the fact that Medaglia D'Oro is naturally decaffeinated, a
health plus. For all theses reasons, consumers will rapidly
be able to see the difference.
First
available on grocery shelves in 1924, Medaglia D'Oro Caffè
Espresso is now found in all major food store chains across
the U.S. - from Alaska to Maine. Today, Medaglia D'Oro is
roasted at Rowland Coffee Roasters' state-of-the-art Miami
facility.
For sales information, nationwide, please call: 201.223.4800.
- Medaglia D'Oro Participates in 59th Columbus Day Parade
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NEW
YORK, NY, September 2003 - The largest espresso coffee company
in the United States - Rowland Coffee Roasters, Inc. of Miami,
Florida - has announced that the company once again will be
sponsoring the Columbus Day Parade and will have a float at
the October 13th event featuring the Medaglia D'Oro Caffè
Espresso brand. This year, WOR Radio talk show host,
Bob Grant, will be participating on the float along with opera
singer, Jodi Singer Aguiar.
Medaglia
D'Oro Caffè Espresso is the number one Italian-style
espresso in the United States,
as measured by sales data company, Information Resources Inc.,
and has been part of the
Italian-American tradition since 1924.
Radio
icon, Bob Grant, has been riveting listeners in the New York
metro area for more than twenty-five years with his provocative,
outrageous, funny, endearing, and intelligent opinions.
When asked how he felt about joining the Medaglia D'Oro float,
Bob, who is of Italian heritage, said, "It's a great
honor…not only because it's Columbus Day…but because
I'm riding on the Medaglia D'Oro float with some dear friends."
The
59th Annual Columbus Day Parade continues a tradition begun
by the Columbus Citizens Foundation, a group composed of approximately
500 of the most prominent men and women
of Italian heritage who have made significant contributions
in the fields of science, law, business, government, education,
and the arts. The spectacular Parade takes place on world
famous Fifth Avenue, where over half-a-million spectators
gather. The three-hour live, entertainment-packed Parade will
be broadcast to millions of viewers around the world by WNBC-Channel
4 and
RAI International Corporation (Italian Broadcasting System).
With
the continuing support of members such as Rowland Coffee Roasters,
the Foundation not only provides academic opportunity to deserving
children, but also supports various charitable causes that
encompass the community as a whole.
First
available on grocery shelves in 1924, Medaglia D'Oro Caffè
Espresso is now found in all major food store chains across
the U.S. - from Alaska to Maine. Today, all of Rowland's coffee
brands - including Medaglia D'Oro - are roasted at its state-of-the-art
Miami facility.
For
more information about Medaglia D'Oro, call: 1-800-735-6965
or visit the website www.medagliadoro.com.
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